I Have No Chill

The Reason We Build. Numbers Don't Lie

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Headlines that Matter

As a voice actor, understanding what motivates a brand helps you connect more deeply with every script that lands in your inbox.​Brand Strategist Ayo Ogunde breaks down how each generation has shaped purchasing behavior, and what's likely coming next, in THIS Instagram carousel. She goes even deeper on her Substack, and both are worth a follow. Here's a snippet from her Substack:

​​"Novelty over narrative. Gen Alpha engages with what’s interesting, surprising, or genuinely funny. Not with what’s “authentic.” The authenticity performance is so saturated that it’s become its own form of boring. ​​

Participation over observation. The brands getting Gen Alpha attention are the ones building things to interact with, not content to consume. Games. Challenges. Worlds. The product is the entry point, not the relationship.​

Consistency over vulnerability. You don’t need to be raw. You need to be present and recognizable. They’re not looking for brands that feel like friends. They’re looking for brands that feel like reliable fixtures. Things that are just always there, always the same, always doing what they do.​

The whole emotional intimacy playbook gets quieter. And the brands that keep shouting “authentic connection” into a generation that arrived post-authenticity will find themselves writing very confused quarterly reports wondering why none of it is converting."

Unlocked: I Have No Chill

Lessons, stories, & doors opened by campaign creator Christy Harst​

About six months ago, I logged into a Zoom session for a LIVE session with a new client.​

I was immediately greeted by two women. My first thought? Ad agency reps. Maybe the copywriter. Or someone from the brand side.​

I was very wrong.​

One of the women was the audio engineer. Her name: Joanna Katcher of Nice Manners.​

I literally started clapping. Right there, at the top of the session. I said, "Girl, you are a unicorn, you know that? In 20 years of VO, I can count on one hand how many female audio engineers I've worked with and you're number two!"​

And then, because I have absolutely no chill, I went straight into telling her all about Building Doors and asked her to be on the podcast. Good news: Joanna was unfazed. We recorded her episode a few months later, and ended up talking for almost two hours afterward.​

Joanna is a gem. Down to earth, fun, easy to work with, kind, and supportive...the kind of person who creates space in every conversation for you to just be. She's also uber talented, both as an audio engineer and a composer, with a career that's built her a strong network across major networks and production houses.

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