The Building Doors Blog

The Reason We Build. Numbers Don't Lie.

Read more about women in the workplace at ​Leanin.org

Headlines that Matter

A brand decided to remove its logo from their product and offer the space to other brands to show support for women's soccer. Fancy that.

Guaraná Antarctica, a major soda brand in Brazil and longtime sponsor of women’s football, removed its logo from 35 million cans and ​offered the space to brands​ willing to sponsor the sport.

Ten brands including Burger King, Lay's, Avon, Puma, ESPN, Hall's, BMG, Vivo, Gol and Consul each contributed $100,000 in exchange for the visibility.

Unlocked: The Pitch That Ended in Tears

Lessons, stories, & doors opened by campaign creator Christy Harst

Earlier this week while I was walking the dog, I started thinking about what story I wanted to share in this week’s newsletter. My mind kept coming back to a moment from last spring.

Thanks to generous support from ​Paul Schmidt​ and ​Such A Voice​, I was able to travel to New York to attend a one day conference all about women’s sports hosted by a major sports network. The room was filled with incredible women who were blazing trails in sports, media, and partnerships.

I was so excited to be there and introduce Building Doors to as many people as possible.

Every person I pitched immediately “got it.” They loved our mission and offered leads, encouragement, and support.

At the end of the day, the event wrapped with a rooftop happy hour with great snacks, signature cocktails, and a beautiful view of the city. While standing at the bar, I spotted the head of marketing for the network’s women’s division.

I decided to shoot my shot.

After all, I had my pitch down. What did I have to lose?

Well, apparently quite a bit.... to continue reading Behind the Door please subscribe.