Behind the Door

The Reason We Build. Numbers Don't Lie

"85% of all the ads in the 2025 Masters Tournament broadcast were voiced by men.”

Headlines That Matter:

"LinkedIn Likes Me Better as a Man."

Megan Cornish, LICSW, a licensed clinical social worker and communications strategist, experimented with LinkedIn to understand how the platform’s algorithm treats content differently based on gender and communication style.

She changed her profile’s gender setting to “male,” rewrote her headline and About section using more traditionally “male, agentic” language, and had previously low‑performing posts rewritten in that style. After making these changes, her reach on LinkedIn increased by about 400% in a week, suggesting that the platform may favor certain gendered language and profile settings when determining visibility. Women's Agenda​

Cornish has since published a full breakdown of the experiment on Substack, noting that LinkedIn’s current algorithm appears to reward “agentic” and male‑coded language, potentially disadvantaging women and relational communication styles that are common in fields like mental health.

She chose Substack because she fears being de‑platformed on LinkedIn and wants a stable place to share her findings. The implications extend beyond her personal feed, as algorithmic bias could create structural barriers for professionals whose work depends on collaborative, relational communication.

To read the SubStack article, click HERE

Unlocked:

Lessons, stories, & doors opened by campaign creator Christy Harst.

Alex & Sian of Foxy Tongue Agency in London

You know how they say, “It took nine months to grow that baby—so it’ll take nine months to lose the weight”? Let’s be honest… for me, it took a lot longer with both kids. Real change—like shifting systemic inequality takes time. It’s the accumulation of lots of tiny steps that eventually add up to something big.

​Here’s one tiny step I’m super proud of:​

​Katharina Surtees, a Global Builder in Australia, connected me with her talent agents, Alex and Sian, the incredible women at Foxy Tongue in London, to introduce them to Building Doors...